Matthew McConaughey's appearance in Lincoln ads isn't anything new. What is, however, is the recently redesigned 2017 Lincoln MKZ. It's been reworked from top to bottom, inside and out, and the automaker wants the world to know it. That's why they recently released three new ads featuring McConaughey doing what he does best: making Lincoln look good.
The ads feature the usual imagery. Matthew McConaughey in a late-night setting, out on the town, in his house, or even getting a straight-razor shave. These images are intercut with imagery of the all-new 2017 Lincoln MKZ. As McConaughey's senses are piqued whether it's from falling backwards into a pool, hearing some beautiful music, or feeling the precise shave from the razor, the title card on the screen reads "It's like that" in reference to the feeling, the craftsmanship, the performance of the all-new Lincoln MKZ.
Interested in seeing what the hype is about? We're happy to give you a closer look at the 2017 Lincoln MKZ today. Simply stop by our showroom for a test drive.